tag:blogger.com,1999:blog-7281428715366750186.post5534995015960390440..comments2023-10-01T07:57:28.204-07:00Comments on This Blog Has Moved to http://www.thestrategicguy.com/: Bitter Taste for Social Media InsourcingMarc Hausmanhttp://www.blogger.com/profile/13654354560113862550noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-7281428715366750186.post-3171361914977408032009-07-16T18:23:12.506-07:002009-07-16T18:23:12.506-07:00Marc I agree with you, and Maggie I think you miss...Marc I agree with you, and Maggie I think you missed Marc's key point about "being a place" for a consultant. I believe for certain that companies need to run their own social media show, and I also believe that Marc's outline of the value-add of a consultant in the mix is very valid.<br /><br />The argument is not limited to social media, and of course selection of the consultant is critical.<br /><br />We train managers to be capable of running their own initiatives, also we also train consultants to be able to help.<br /><br />Walter Adamson @g2m<br />http://www.socialmedia-academy.com.auwalter.adamsonhttps://www.blogger.com/profile/13373155896400511599noreply@blogger.comtag:blogger.com,1999:blog-7281428715366750186.post-77714793940939474812009-07-16T16:11:30.890-07:002009-07-16T16:11:30.890-07:00I think you are right and she is wrong. One of th...I think you are right and she is wrong. One of the most fatal mistakes companies make is NOT bringing in outside consultants to help them, at least on occasion. If she feels that that the consultants don't share the same passion for the brand as her employees, then she is just hiring the wrong consultants.Mary Fletcher Joneshttp://www.fletcherprince.comnoreply@blogger.comtag:blogger.com,1999:blog-7281428715366750186.post-55564525573212565112009-07-16T14:02:46.911-07:002009-07-16T14:02:46.911-07:00Absolutely. Very few companies today understand th...Absolutely. Very few companies today understand the power of Twitter and other social media to drive sales leads. A key value of consultants in this space is to bring a thorough understanding of how various marketing technology platforms can help. Today it's easy to integrate social media with websites and PR to turn these tools into a hard charging lead generation machine.Mike Harrishttp://harconllc.comnoreply@blogger.comtag:blogger.com,1999:blog-7281428715366750186.post-12711612790254147692009-07-15T06:26:43.706-07:002009-07-15T06:26:43.706-07:00Last week I atttended the Buzz2009 Association Soc...Last week I atttended the Buzz2009 Association Social Media conference and Stacey was one of the panelists. I will say that in the case of her brand--California Tortilla--I agree with her. She and Pam are apparently very close--she described them being as "one mind"--and authenticity is a huge hallmark of their brand. For California Tortilla, it's fitting that they do their own social media--that it's an actual employee's voice. <br /><br />While keeping social media in-house may indeed be a worthy investment, it may not always be feasible--or it may limit results. In her case, she talked about how much work her job already encompasses and how the social media stuff is time consuming. Guy Kawasaki was moderating the panel and expressed surprise and disdain that CalTort only has 1,700 followers. He told her she should be concentrating on attracting more followers, to which I seem to remember her responding that her time is limited due to the many other job responsibilities she has.<br /><br />Could CalTort sell more burritos if they took Guy Kawasaki up on his (joking, I'm sure) offer to tweet for them in exchange for free burritos? Maybe. <br /><br />But to your overall post--I agree that in many cases a company may well be best served outsourcing their social media activities.Maggie McGaryhttp://www.mizzinformation.comnoreply@blogger.com