tag:blogger.com,1999:blog-7281428715366750186.post6906631520903936622..comments2023-10-01T07:57:28.204-07:00Comments on This Blog Has Moved to http://www.thestrategicguy.com/: Three Phases of Social Media MaturationMarc Hausmanhttp://www.blogger.com/profile/13654354560113862550noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-7281428715366750186.post-5569438399065260672009-04-16T09:18:00.000-07:002009-04-16T09:18:00.000-07:00We're increasingly using social media for our B2B ...We're increasingly using social media for our B2B clients. Feels like we might expect a fourth phase: when the novelty wears off and results get less exciting.<br />I'm already finding myself tune out to commercial messages on Twitter.<br />Of course, the engagement value will remain but the novelty will wear off as it becomes just another medium.Doug Kesslerhttp://www.velocitypartners.co.uknoreply@blogger.comtag:blogger.com,1999:blog-7281428715366750186.post-83488327628176541182009-04-15T14:17:00.000-07:002009-04-15T14:17:00.000-07:00@Everett -- thanks for checking out the blog and f...@Everett -- thanks for checking out the blog and for the comment. I've known Richard for more than five years and think highly of him.<br /><br />We've found that much of social media and digital marketing continues to be a learning process based on a company's key audiences, as well as the very culture of the organization. <br /><br />I think it's great that you guys have integrated social media into your marketing mix and I suspect you'll continue to refine tactics (and performance expectations) as you go forward.Marc Hausmanhttps://www.blogger.com/profile/13654354560113862550noreply@blogger.comtag:blogger.com,1999:blog-7281428715366750186.post-38505410504212744212009-04-15T14:02:00.000-07:002009-04-15T14:02:00.000-07:00Marc,
Richard Piske directed me to your blog post...Marc,<br /><br />Richard Piske directed me to your blog post. Very insightful. Currently, in my work with the Staffing Cooperative we're going back and forth between phase 1 and 2. We're getting active in twitter, linkedin, and blogging, but need to work on an over all strategy and determine exactly what we want to invest on this and then measure the ROI. Right now the biggest challenge is figuring out what to invest - we want to take the lead in our maret, but want to do so using our time most effectively.<br /><br />Everett<br />Business Relationship Development<br />http://www.staffingcooperative.comEverett Reisshttp://www.staffingcooperative.com/noreply@blogger.comtag:blogger.com,1999:blog-7281428715366750186.post-21969854730015289962009-04-15T06:56:00.000-07:002009-04-15T06:56:00.000-07:00@Gianluigi -- thanks for the comment.
To clarify,...@Gianluigi -- thanks for the comment.<br /><br />To clarify, my point is that many public relations and social media professionals define the value from participation in online communities and social networks as positioning and awareness.<br /><br />Like traditional PR activities (i.e. media relations, analyst communications, etc.), the ROI of this value is difficult to measure.Marc Hausmanhttps://www.blogger.com/profile/13654354560113862550noreply@blogger.comtag:blogger.com,1999:blog-7281428715366750186.post-22077969249931487372009-04-15T06:07:00.000-07:002009-04-15T06:07:00.000-07:00"Many social media consultants argue the channel i..."Many social media consultants argue the channel is for community and conversation"<br />How do you mean this? <br /><br />Good article, the second phase is important but neglected.<br /><br />Best regards,<br />Gianluigi CuccuredduGianluigi Cuccuredduhttp://www.linkedin.com/in/gianluigicuccureddunoreply@blogger.comtag:blogger.com,1999:blog-7281428715366750186.post-82556239788857249462009-04-14T07:28:00.000-07:002009-04-14T07:28:00.000-07:00@Axel - thanks for the comment and raising the iss...@Axel - thanks for the comment and raising the issue of social media as a channel for lead generation and sales support.<br /><br />Many social media consultants argue the channel is for community and conversation. I do feel otherwise, yet recognize that lead generation activities must follow the basic ground rules of how to engage with others in online communities.<br /><br />I wrote about that issue this past January in this post:<br /><br />http://tinyurl.com/9kvtb4Marc Hausmanhttps://www.blogger.com/profile/13654354560113862550noreply@blogger.comtag:blogger.com,1999:blog-7281428715366750186.post-8765120521928686982009-04-13T16:32:00.000-07:002009-04-13T16:32:00.000-07:00Like the three phases - makes it easy to digest. S...Like the three phases - makes it easy to digest. Some may argue that "leads" and "sales" are counterproductive elements in a social media engagement - others still have to understand that a deal has to be orchestrated by somebody and a somebody who is interested is still called a lead.<br />@AxelSAxel Schultzehttps://www.blogger.com/profile/04759622224755680422noreply@blogger.comtag:blogger.com,1999:blog-7281428715366750186.post-29798749981293561842009-04-13T12:55:00.000-07:002009-04-13T12:55:00.000-07:00This is a good overview. Although I have not writ...This is a good overview. Although I have not written about it this way, I can see the stages at various companies - and in the channel where I usually consult. Most of my clients are in stage two, although a few have made it into stage three already.Channels of the Futurehttps://www.blogger.com/profile/09770276713007715062noreply@blogger.com