tag:blogger.com,1999:blog-7281428715366750186.post7017166059728753108..comments2023-10-01T07:57:28.204-07:00Comments on This Blog Has Moved to http://www.thestrategicguy.com/: Exploding Satellites, Rapid ResponseMarc Hausmanhttp://www.blogger.com/profile/13654354560113862550noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7281428715366750186.post-46601962115783467592009-02-23T02:57:00.000-08:002009-02-23T02:57:00.000-08:00Nice job of your client finding a way in. If you o...Nice job of your client finding a way in. If you or your reader don't use HARO yet you may want to keep an eye on it because it often will give you a way into other people's stories. http://www.helpareporter.com/ <BR/><BR/>I don't know if it we were necessarily creative recently but it did do the trick in making a litte lemonade out of a sour situation ..... <BR/><BR/>When our umbrella organization Genome Canada was in the Globe and Mail 2 days in a row over what was NOT in the Federal Budget for them in late January I got calls from the media on what it meant to us at Genome Alberta ( we're a non-for-profit group of research organizations who rely on gov't funding ). I had to do something to turn it around and not do a series of fed bashing interviews. <BR/><BR/>After the fuss subsided I did a blog entry on it all that outlines our approach though I did dial my mood back a bit because it could have been handled better starting immediately after the budget was tabled.<BR/>http://genomealberta.ca/blogs/main_01300901.aspx <BR/><BR/>We made use of Facebook, our Facebook Genomics App, and Twitter to get the word out with a message that was all about us.<BR/><BR/>Like the poor satellite folks there is still a wee bit of a problem to be dealt with but we mitigated the fallout.Anonymousnoreply@blogger.com