tag:blogger.com,1999:blog-7281428715366750186.post7681372645187529482..comments2023-10-01T07:57:28.204-07:00Comments on This Blog Has Moved to http://www.thestrategicguy.com/: Sales and Social MediaMarc Hausmanhttp://www.blogger.com/profile/13654354560113862550noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-7281428715366750186.post-81366404014178940832008-09-23T16:23:00.000-07:002008-09-23T16:23:00.000-07:00Marc,A little more proof to what you spoke about. ...Marc,<BR/><BR/>A little more proof to what you spoke about. I am with a travel company today (they make offers that are re-sold by travel agents). The owners are web savvy, yet very CONCERNED about getting MIRED in WEB2.0.<BR/><BR/>They put out an email to a smaller list of travel agents with a special offer. Their phones rang, we collected the questions - and put them on a blog.<BR/><BR/>Later this afternoon, we put out an email the email to the entire list of agents - directing them to the blog. The VP of (Direct) Marketing was floored to see the response.<BR/><BR/>What shocked him too, was that he had an intern in his office quickly create the blog etc.<BR/><BR/>I like your approach on today's article - have some thoughts - please email me at sundeep.kapur@gmail.com.<BR/><BR/>Best,<BR/><BR/>Sundeep<BR/>www.emailyogi.com<BR/>(this weeks posts deal with good and bad from the financial industry).Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7281428715366750186.post-39823561181143785932008-09-23T09:07:00.000-07:002008-09-23T09:07:00.000-07:00Marc I agree with you wholeheartedly. In fact, my ...Marc I agree with you wholeheartedly. In fact, my company uses benchmarks as a healthy way to entice good natured competition between our business development consultants ... and it works! It was an uphill battle to get to this point and I faced many sceptics on the way, but thankfully over time people have seen their SMM efforts pay off (particularly on Linkedin). <BR/><BR/>Please feel free to invite me to your Linkedin network at http://www.linkedin.com/in/lyndahoganVantage Resourceshttps://www.blogger.com/profile/05240145586980911462noreply@blogger.comtag:blogger.com,1999:blog-7281428715366750186.post-36248220819253799672008-09-22T08:42:00.000-07:002008-09-22T08:42:00.000-07:00I think you hit the problem right on the nose. We ...I think you hit the problem right on the nose. We often hear excited talk about social media but nobody tells the "average joe" how to use it or even why to use it.<BR/><BR/>At the same time however, these same people are very quick to point out the dangers of a negative comment or a conversation gone astray. Add to that the constant drone of the teenager finding trouble on Myspace in our daily media and many of the people who can value from social networking the most, shy away in fear.<BR/><BR/>From a business perspective, social media outlets offer a wide variety of opportunities. From building relationships with potential clients to positioning yourself as an expert in the field, the platforms are in place allowing businesses to reach the online client in any of a number of ways.<BR/><BR/>From a public relations perspective, blogging and other social media platforms provide the opportunity to if not control the message, at least get your message out. <BR/><BR/>Your audience's muted reaction is fairly typical. While some are using these platforms successfully, many businesses just don't get it. They don't understand how to use the powerful tools that have been dropped in their lap.<BR/><BR/>As with any marketing strategy, set your goals, measure them as you progress and make adjustments as needed.<BR/><BR/>Just my thoughts,<BR/><BR/>Jim<BR/>www.jalcommunication.comAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-7281428715366750186.post-3356258031138220442008-09-22T04:32:00.000-07:002008-09-22T04:32:00.000-07:00Marc,I completely agree with you. Financial instit...Marc,<BR/><BR/>I completely agree with you. Financial institutions are considered a little behind in this field and I have challenged them to think a little differently.<BR/><BR/>For example retailers sell using these channels to the consumer. Banks think this is not appropriate. What people forget is that the consumer is the same - he is consumer of the retailer and the banker.<BR/><BR/>So if people don't leverage these apt channels - they are wasting an opportunity to connect.<BR/><BR/> http://www.emailyogi.com/2008/09/get-innovative.html<BR/><BR/>http://www.emailyogi.com/2007/09/what-heck-is-web-20.html<BR/><BR/>I have a third post, I will try to find and it refers to lost opportunities.<BR/><BR/>Best,<BR/><BR/>Sundeep<BR/>www.emailyogi.comAnonymousnoreply@blogger.com