Thursday, April 10, 2008

Back from RSA

I am just plugging back online after a couple of days at the RSA Conference in San Francisco which concludes today. A few quick observations:

-Exhibit Hall traffic was good and there was a lot of enthusiasm among attendees. I found it to be mostly industry participants though, rather than customers. One Chief Security Officer I had drinks with at the hotel bar explained he was at the show for the educational panels and “to avoid vendors at all costs.”

-I reconnected with a number of good professional relationships, including a former client who is now in a senior security position at Lexis Nexis.

-Social media continues to dramatically alter how PR/communications professionals represent their clients. A Twitter-based community of journalists and analysts sprung up at RSA to share insight about companies and presenters.

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