In Strategic Communications Group’s (Strategic) ultra-flexible environment we view work as something you do, not a place you go.
From home…at the local coffee shop…at the park…each of my colleagues selects the environment best suited to their taste. My responsibility is to be clear on goals and expectations, and then demand accountability in results.
Of course, there are times in business when you do need a place to go. Our client teams meet in-person to brainstorm strategy and creative tactics, we host professional development and team networking events, and, on occasion, a client will come to us for a get together.
Strategic maintains its primary location in downtown Silver Spring, about 20 minutes outside of Washington, DC. The office is easily accessible by both car and public transportation.
However, those who live and work in the Washington, DC area are quite familiar with the insufferable traffic that is a plaque on commerce in this region. For this reason, Strategic opened a modest second location in Tysons Corner, Virginia about five years ago. The location is on the other side of the Capital Beltway with the intent of limiting time on the road between meetings.
We initially subscribed to the traditional lease an office on our own approach and for about a year suffered through a small and expensive space that showed poorly.
When that short-term lease expired, we got hip to the benefits of the executive suite model and signed on with Carr Workplaces’ facility on Greensboro Drive in Tysons Corner. It’s now been nearly four years of mostly bliss as part of the Carr family. (Photo: lobby of Carr Workplaces' office in Tysons Corner, Virginia.)
Now, in no way is this post meant to be a love letter to Carr. In fact, our due diligence of executive suite companies found that all offer exceptional space in convenient locations at comparable cost.
Yet, for Strategic, there have been three reasons why our relationship with Carr has been so productive:
1. The office is professionally run and has allowed us to host clients, partners and prospective hires, always making a favorable impression.
2. Carr is invested in the region’s business community and maintains active affiliations with the American Small Business Coalition, McLean Chamber of Commerce, Center City Consortium, among other groups. When appropriate, we have the ability to tap into their network of relationships to support our agenda.
3. We have built a personal relationship with our points of contact at Carr. I’m sure the company’s executive management is competent, yet I wouldn’t know any of them if we shared an elevator. Truth is, I don’t need to. That’s because our requirements are met by the Carr personnel we interact with on a daily basis. And that interaction is always positive.
(Photo: Kimberly Hossler and Annie Draper who run Carr Workplaces' Tysons Corner office.)
Hi! I am the president and CEO of Strategic Communications Group, the only public relations consultancy of its size with an extensive track record helping the world's largest and fastest growing technology, software, telecom and healthcare organizations achieve measurable return from social media and digital communications programs.