Wednesday, October 20, 2010

3 Cheers for Technical Innovation

The root of my love affair with technology is innovation and its positive impact on our personal and professional lives.

That's why it so encouraging that social media companies and online communities continue to invest resources to enhance the value they provide to users.  For instance, Facebook recently unveiled enhanced group functionality for better management of information sharing with friends.

And last month Twitter rolled out a revamped user interface to deliver to users an "easier, faster, and richer experience."

Innovation in the areas of platform development and related functionality is not limited to the broader horizontal social communities.  This week govWin - a 16,000 member social network for government contractors -- introduced an expanded version of its platform with added functionality and a portfolio of original content.

Through its parent company Deltek, govWin employs more than 40 full-time software, technical, editorial and marketing staffers who are charged with assessing, evaluating and enhancing the platform based on user feedback and market trends.

Innovation takes investment and must be a priority for companies in the technology markets.  The outcome benefits customers, investors, shareholders and employees, while ensuring we as a society remain ultra-competitive. 

(Full disclosure:  govWin is a Strategic Communications Group (Strategic) client.  My colleagues Shany Seawright and Matt Langan work closely with their marketing team on external communications activities, including public relations and social media marketing.)

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