Two years ago I argued that it was imperative for Web 2.0 and content companies to create multiple channels of revenue to build and maintain a sustainable, growth-oriented business.
My perspective was directed at fast-growth players like Facebook, LinkedIn and Twitter that have relied primarily on advertising revenue to fuel the top-line. However, it is the New York Times -- a company with a 150 year history -- that has moved aggressively to carve out a myriad of revenue sources in the digital age.
Here is a copy of the letter I received today from their publisher:
|An important announcement from|
the publisher of The New York Times
Dear New York Times Reader,
Today marks a significant transition for The New York Times as we introduce digital subscriptions. It’s an important step that we hope you will see as an investment in The Times, one that will strengthen our ability to provide high-quality journalism to readers around the world and on any platform. The change will primarily affect those who are heavy consumers of the content on our Web site and on mobile applications.
This change comes in two stages. Today, we are rolling out digital subscriptions to our readers in Canada, which will enable us to fine-tune the customer experience before our global launch. On March 28, we will begin offering digital subscriptions in the U.S. and the rest of the world.
If you are a home delivery subscriber of The New York Times, you will continue to have full and free access to our news, information, opinion and the rest of our rich offerings on your computer, smartphone and tablet. International Herald Tribune subscribers will also receive free access to NYTimes.com.
If you are not a home delivery subscriber, you will have free access up to a defined reading limit. If you exceed that limit, you will be asked to become a digital subscriber.
This is how it will work, and what it means for you:
Thank you for reading The New York Times, in all its forms.
Arthur Sulzberger Jr.
Publisher, The New York Times
Chairman, The New York Times Company