Monday, December 26, 2011

3 Groovy Web 2.0 Tools

An exciting aspect of social media marketing is the constant inflow of new Web 2.0 tools and technologies.

How can they enhance the success of our client programs?  Is their functionality relevant in a business-to-business environment?  Do they deliver efficiency by allowing us to streamline a function related to content creation, promotion or sales integration?

With these questions in mind I reviewed more than 20 applications during the holiday weekend.  Here are three that I found to be of particular value:

LoopDesk: although its membership and level of engagement is modest, this online community is BtoB focused with content, groups and discussions of interest to mid-sized and small businesses.

Cinch:  add audio to Web and social media content with this easy-to-use application.

Reachable:  is one of your social contacts connected with a high value prospect you’d like to target?  With close integration to LinkedIn and Facebook, this application allows you to quickly answer that question.   

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