Last September we initiated a Web development project at Strategic Communications Group (Strategic) as part of the last step in our repositioning from a public relations firm to a social media marketing consultancy.
Rather than undertake this Web effort by employing a traditional methodology (i.e. design firm, HTML coding, etc.), we elected to:
1) Build and re-architect the site from the ground-up using WordPress to allow for seamless integration of Web 2.0 functionality; and
2) Crowdsource the creative to adhere to a more community oriented approach to the design, at a fraction of the cost.
In fact, you can revisit my crowdsourcing experience at these two blog posts:
So...here's the result to date...the first iteration of Strategic's new corporate Web site.
As with all things social, the site will continue to be a work in progress. We'll tweak the content and design. Add new Web 2.0 tools and technologies. And encourage engagement.
Oh yeah, while I've taken a step back from the typical insight and thought leadership on this blog to be self promotional, I might as well ask for your help with this.
If you tweet "Check out the new #Strategic Web site at www.gotostrategic.com #pr #contest" and you may be selected to win an iPod Shuffle.
3 comments:
Hi,
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For businesses, crowdsourcing presents an opportunity to lower expenses while maintaining a creative and operational footing in the marketplace. Rather than hiring expensive engineers, designers and other specialists, companies can tap the creative and inspired talents of the masses for the accomplishment of these same tasks, often at little or no cost.
Simply put, crowdsourcing is much feasible, since it's a great time and money saver. This is especially true for start-ups, who don't have that much starting capital for in-house employment.
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