FOSE This Week

I am attending the FOSE conference (http://www.fose.com/) this week and will write about the show for the “Strategic Guy” blog, then sharing the content with Fast Company, Gooruze, the Customer Collective and MyRagan.com.

FOSE is the last of the federal government mega-shows, typically drawing more than 10,000 attendees who have an interest in the latest information technology, security, telecom and services offerings in the public sector. This year’s conference will feature about 400 exhibitors.

What to write? I’m considering a couple of different angles in follow-up to the article I drafted after the Satellite 2008 Conference a few weeks back.

Defying the Trade Show Conundrum
The Customer Collective
March 2008
By Marc Hausman, Strategic Communications Group
http://www.thecustomercollective.com/TCC/16725


I’ll most likely follow a best practices approach as it relates to marketing, sales and promotional activities. Stay tuned.

Grab a Seat at this Roundtable

Social communities fall into two categories. There are the horizontal networks such as Facebook, MySpace and LinkedIn which provide an excellent platform to stay connected with important contacts, network and share information.

In fact, Strategic Communications Group (Strategic) recently introduced a fan page on Facebook for current staffers, alumni of the agency, prospective employees and other contacts. We plan on sharing much of the professional development content we develop with this important network via Facebook. Check it out at:

http://www.facebook.com/pages/Silver-Spring-MD/Strategic-Communications-Group/11060295377

The second type of social community is more vertically oriented networks that cater to professionals in a specific industry or a specific discipline. I am an active participate in a number of these vertical communities comprised of marketing, corporate communications and PR professionals, including Gooruze, The Customer Collective and MyRagan.

I recently joined At the Roundtable, a social network aligned with trade magazine Brandweek. So far...so good. The membership is high-quality, and the content produced via blog posts, contributed articles, discussion boards, etc. is strong.

Here's a link in case you are interested in joining: http://attheroundtable.com/