Altron's Unique Perspective

Strategic Communications Group (Strategic) is fortunate to be working on a corporate positioning and awareness campaign for government integration and services firm Altron. As part of our efforts, we've launched an executive blog for the company's new president, Mike Zaramba.

The initial post is an excellent read on how entrepreneurial-focused integrators in the public sector must strive to create a culture of opportunity for its employees.

Perspective: Executive Blog from Altron's Mike Zaramba
http://altroninc.blogspot.com/

Feds Move on Social Media

Federal Computer Week's Jason Miller just wrote an interesting article about the continued adoption of social media by the current administration as a means of connecting more directly with key constitutencies.

White House to Blog about Middle East Trip
Federal Computer Week
http://www.fcw.com/online/news/151238-1.html


What does this mean for systems integrators, professional services providers and technology vendors selling into the public sector? For starters, the ability to post comments on these government executive blogs is a good way to increase visibility and demonstrate thought leadership with a particular agency. A good first step to incorporate a social media program in your marketing mix is to identify a list of target blogs, monitor their content using a service like Bloglines and provide comment, as appropriate.

It also presents a business case for government-focused organizations to consider launching an executive blog. At Strategic Communications Group (Strategic), we're working with a provider of professional services to federal agencies to stand up a blog in support of a corporate launch campaign.