A Valuable Story from Social Analytics

High value tools such as StatPress and Google Analytics bring an important level of measurability to executive blogging programs.

How do visitors find the blog?  What words do they type into search engines?  What sites link to the blog? Which posts garner strong readership? 

Each December, I take a few hours to assess the impact and relevance of the "Strategic Guy" blog, and reflect on its editorial mission.

Now in its third year, this blog continues to serve as a core part of Strategic Communications Group's (Strategic) thought leadership promotional program.  It attracts a wide and diverse set of readers, and its content is republished by a number of influential content sites, including Social Media Today, The Customer Collective and Gooruze.

Here are a couple of statistics from the past 12 months of blogging:

--10,326 unique visitors
--Average of 1.32 page views per visitor
--23 percent of readers arrived from LinkedIn, 22 percent came direct and 20 percent from Google
--The most frequently used search term by visitors is "Marc Hausman"