Say "No" to Spray and Pray

The "spray and pray" methodology that has long defined media relations has gained a following in the world of social media marketing.  I've included below an Email that slipped its way through Strategic Communications Group's (Strategic) spam filter.

I'm an ardent believer in the importance of promoting content created for distribution via social channels.  Yet, it has to be thought-leadership oriented (rather than promotional) and, equally important, relevant to the members of a targeted community.

Yes...that takes work, as well as an understanding of the needs of key audiences.

Apparently, Lee Somerstein doesn't like to put in much effort on behalf of his clients.  I don't smoke cigars or use any tobacco products, so I'm obviously not a member of any relevant online communities.

To me, this is spam.

----------------------------------

Hi,

Watch this video. At the end, you'll find out how you can get 20% off on your entire purchase at Rain City Cigar. This offer is limited to NEW CUSTOMERS so, if you've been in before, bring a cigar-smoking friend. And, join us this afternoon for our HUGE GENERAL CIGAR EVENT.

LINK REMOVED

Lee Somerstein

CEO, Somerstein Communications

Creating Social Media Marketing Magic