The vast majority of corporate and product communications are plagued by a lack of originality and creativity in their execution.
Take a stroll across the Web or flip through a magazine, wait 20 minutes and then take a stab at jotting down the names of companies that advertised. It’s not so easy, right?
This me-too promotional mentality is prevalent in how individuals market themselves to prospective employers. The methodology is typically a vanilla cover letter married up with a nondescript resume.
The candidate forces the hiring manager to do all of the work to determine if there’s a potential fit. This is OK in a robust hiring environment with four percent unemployment.
Yet, in today’s market with near double digit unemployment, blending in with a jostling crowd of wannabes is no way to win a coveted position.
Last week, a friend who is a senior hiring manager for an expanding business services company forwarded me a cover note from a potential hire that was refreshingly unexpected. Whether you love or hate the approach, it garners attention and, in this case, resulted in a phone request for an interview.
TOP 20 REASONS WHY YOU SHOULD HIRE ME AS YOUR SALES MANAGER
20) I have successfully managed up to 28 salespeople.
19) I have a very high closing rate.
18) I'm very spontaneous, my great grandmother was Lizzie Borden.
17) I treat people the way that I want to be treated.
16) I have taken courses conducted by Tom Hopkins and Anthony Robbins.
15) Southwest is my favorite airline, I sill think the pilots and flight attendants are stoned.
14) I speak numerous languages including Cambridge lockjaw.
13) I workout (I have a six pack, it's in the fridge).
12) I'm never on time to work because I always arrive early.
11) I have two older sisters and have the scars to prove it (think of Tom Berenger in "Platoon").
10) I know the difference between there, their and they're AND too, to and two! as well as Rosanna, David, Alexis, Lewis and Patricia Arquette.
9) I have strong marketing experience.
8) Robert De Niro is my favorite actor (YOU TALKING TO ME!!!!!!).
7) I have never been arrested (well there was that time when I wore a yellow bandana in my back pocket).
6) I'm not on any type of medication except for Flinstones chewables, I love eating Dino.
5) I have had a return of investment ratio of 12 to 1.
4) I am a model in my spare time, a model citizen that is (we are in high demand).
3) My favorite comedy is Terms of Endearment, that Debra Winger is hilarious.
2) I have over twenty years of sales and sales management experience.
1) We are going to make a massive amount of money together.
19) I have a very high closing rate.
18) I'm very spontaneous, my great grandmother was Lizzie Borden.
17) I treat people the way that I want to be treated.
16) I have taken courses conducted by Tom Hopkins and Anthony Robbins.
15) Southwest is my favorite airline, I sill think the pilots and flight attendants are stoned.
14) I speak numerous languages including Cambridge lockjaw.
13) I workout (I have a six pack, it's in the fridge).
12) I'm never on time to work because I always arrive early.
11) I have two older sisters and have the scars to prove it (think of Tom Berenger in "Platoon").
10) I know the difference between there, their and they're AND too, to and two! as well as Rosanna, David, Alexis, Lewis and Patricia Arquette.
9) I have strong marketing experience.
8) Robert De Niro is my favorite actor (YOU TALKING TO ME!!!!!!).
7) I have never been arrested (well there was that time when I wore a yellow bandana in my back pocket).
6) I'm not on any type of medication except for Flinstones chewables, I love eating Dino.
5) I have had a return of investment ratio of 12 to 1.
4) I am a model in my spare time, a model citizen that is (we are in high demand).
3) My favorite comedy is Terms of Endearment, that Debra Winger is hilarious.
2) I have over twenty years of sales and sales management experience.
1) We are going to make a massive amount of money together.
