Monday, March 31, 2008

FOSE This Week

I am attending the FOSE conference ( this week and will write about the show for the “Strategic Guy” blog, then sharing the content with Fast Company, Gooruze, the Customer Collective and

FOSE is the last of the federal government mega-shows, typically drawing more than 10,000 attendees who have an interest in the latest information technology, security, telecom and services offerings in the public sector. This year’s conference will feature about 400 exhibitors.

What to write? I’m considering a couple of different angles in follow-up to the article I drafted after the Satellite 2008 Conference a few weeks back.

Defying the Trade Show Conundrum
The Customer Collective
March 2008
By Marc Hausman, Strategic Communications Group

I’ll most likely follow a best practices approach as it relates to marketing, sales and promotional activities. Stay tuned.

No comments: