Friday, March 28, 2008

Organic SEO Finds a PR Home

If you believe the analysts at digital measurement company Comscore (Nasdaq: SCOR), people aren’t clicking as often on Google paid ads.

Google's paid search growth soft again in February

Web search traffic continues to accelerate though. This means the organic results delivered by Google, Yahoo, MSN, etc. is increasing in importance. And that plays well for public relations professionals.

That’s because a driver of organic search engine optimization (SEO) is Web content. Whether it is traditional activities like press releases, article placements, analyst commentary or industry presentations, or social media initiatives related to executive blogging and social network engagement, the content produced in a PR program typically finds a home on the Web.

At Strategic Communications Group (Strategic), we’re getting deeply engaged with our clients to further understand how to best research, define and optimize the quality content we’re delivering to the market.

The value proposition for public relations has always been the increased awareness and third party credibility conferred by industry influencers creates an environment in which a company can more successfully execute its growth strategy. Let’s add organic SEO to the ROI mix. It’s meaningful…and measurable.

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