Sunday, May 16, 2010

Social Community Platforms

As the shift in audience engagement and participation swings from in-person interaction to online involvement, organizations of all means and sizes have gone social.

It’s more than a Twitter feed…a blog…or Facebook fan page. Rather, niche social networks for nearly every fancy are now live and welcoming new members.

Even with the commercialization of the market-leading Ning platform, there are a number of free, easy-to-use applications for online community construction:






For marketers, participation in these groups allow for audience micro-targeting based on interest, occupation, industry, geography, demographics, etc.

It is never acceptable to spam with blatant sales messaging. Yet, by promoting thought leadership content of interest to the community and crafting relationships based on trust, these niche social communities can serve as a wonderful source of prospects, partners and potential employees.

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