|Jim Tholen, BroadSoft|
Thursday, July 28, 2011
I’ve done business with the company, and Strategic Communications Group (Strategic) developed the initial concept and editorial strategy for BroadSoft’s corporate blog, themed “Broadband Ignite.” It’s a good company populated with talented professionals.
My skepticism was based on two fundamental (and related) concerns about their business: 1) although they are a dominant provider, BroadSoft’s market (telecommunications carriers) is relatively defined and niche, and 2) as a result, they would have difficulty dramatically scaling their revenue to meet investor expectations.
I sure was wrong about BroadSoft’s prospects in the public markets. After languishing a bit after its IPO, the stock went on a run jumping from $7 to more than $50 a share. It currently rests in the mid-30s.
Last week, I attended a presentation from BroadSoft’s CFO Jim Tholen to the Association for Corporate Growth’s (ACG)National Capital Chapter. Here are a couple of quotes from Jim that resonated with the audience:
--It’s important to play offense even in tough times.
--There is still magic in being a US, venture-backed technology company.
--VoIP is no longer a science experiment by Vonage. It’s the technical path of choice by most telecommunications providers.
--Entrepreneurial organizations are defined by never being satisfied. We break the safety of success.
--We have an acquisition strategy, rather than a strategy around acquisitions.