Corporate Trends in Social Media Adoption

Aaron Uhrmacher at social networking news site Mashable has compiled an excellent list of 35 big-name brand companies now utilizing social media as part of their marketing and promotional mix of activities.

35 Examples of Corporate Social Media in Action
http://mashable.com/2008/07/23/corporate-social-media/


At Strategic Communications Group (Strategic), we are seeing a continued acceleration of adoption of social media across our client roster. Emerging growth companies tend to be more open to employing a broad set of tactics, while making a concerted effort to align activities with their search engine optimization (SEO) and pay-per-click advertising programs.

Our work for security software vendor Epok is a recent example:

Strategic Selected by Epok to Launch Social Media Campaign
http://gotostrategic.com/site/index.php/site/news_single/strategic_selected_by_epok_to_launch_social_media_campaign/


In comparison, we have found that larger organizations typically follow a more tactical, pilot program approach by attaching social media activities to a specific corporate initiative (i.e. new partnership, product launch, recruitment campaign, etc.).