Monday, July 28, 2008

Corporate Trends in Social Media Adoption

Aaron Uhrmacher at social networking news site Mashable has compiled an excellent list of 35 big-name brand companies now utilizing social media as part of their marketing and promotional mix of activities.

35 Examples of Corporate Social Media in Action
http://mashable.com/2008/07/23/corporate-social-media/


At Strategic Communications Group (Strategic), we are seeing a continued acceleration of adoption of social media across our client roster. Emerging growth companies tend to be more open to employing a broad set of tactics, while making a concerted effort to align activities with their search engine optimization (SEO) and pay-per-click advertising programs.

Our work for security software vendor Epok is a recent example:

Strategic Selected by Epok to Launch Social Media Campaign
http://gotostrategic.com/site/index.php/site/news_single/strategic_selected_by_epok_to_launch_social_media_campaign/


In comparison, we have found that larger organizations typically follow a more tactical, pilot program approach by attaching social media activities to a specific corporate initiative (i.e. new partnership, product launch, recruitment campaign, etc.).

1 comment:

Aaron Uhrmacher said...

Thanks for linking to my post. I think it's important for companies to understand that blogs are only social media platform, and that there are many others that might make more sense depending on its audience and objectives.

Glad you're drawing attention to it! Hopefully there will be even great more examples a year from now...