Cross-Promotion for Exec Visibility

One of Strategic Communications Group’s (Strategic) social media competencies is executive blogging -- helping members of a client’s management team promote their thought leadership for sales support, market positioning and organic search engine optimization (SEO).

A well proven tactic we employ is to write content once and then promote it through multiple Web-based channels. For instance, I repurpose content from the this blog for user generated social network and publishing sites, such as Gooruze, Sphinn and Fast Company.

In addition to increasing the audience for my thought leadership content, I benefit from the promotional activities employed by the social networks to enhance readership. (See Email below.)

If you are launching an executive blog, this tactic for the promotion of executive visibility is something you’ll want to consider.



The Customer Collective Weekly Newsletter
May 13, 2008

New Bloggers, and a New Podcast
Several excellent sales and marketing experts have begun contributing to The Customer Collective recently, including Marc Hausman, Martice Nicks, Dave Stein and Mike Volpe. Follow the links and find actionable ideas on the other end.

And don't miss the newly posted podcast with Sandbox Host of the Month Paul McCord, where he talks about the psychology of sales people and consumers, and describes how sales success comes when your selling processes are "a natural outcome of who you are."

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