Tuesday, May 6, 2008

Three Social Media Musts

Transparency, honesty and integrity are an absolute must in content developed for social media channels.

Unlike traditional journalism, there’s no peer review process. This presents an opportunity for PR professionals to step in and fill the void. For social media to truly fulfill its potential as an influential medium, we have to ensure that executive blogs, social network profiles and other content generated for the Web is viewed as credible.

There’s no room for missteps…and that extends to PR students as well.

College students’ PR campaign sparks controversy
PR Week

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