Friday, May 30, 2008

A Foundation of Content

During the last few days I have noticed a consistent flow of traffic to this blog from the corporate Web site of government services firm McDonald Bradley (recently acquired by ManTech). I did a quick check of their site and realized the company’s PR professionals placed on their homepage my recent blog post of their CEO’s comments at an industry forum I attended a few weeks back (see M&A Cowboys and Tasty Doughnuts).

Good validation that the foundation of social media (and its ability to spread virally) is high-quality, credible content.

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