Tuesday, March 29, 2011

The Down Side of Reader Engagement

My post last Friday entitled "Grace Under Fire" has generated quite a response, representing both the good and the potential negative of social participation.

First the good.  I've seen a near 20 percent jump in daily readership of the blog during the past three days, as well as an increase in a number of subscribers.  Plus, I am scoring a healthy 2.7 page views per visitor which indicates many of these new readers are trolling around a bit reading previous posts.

A positive in terms of overall awareness and thought leadership.

Moreover, I've had a couple of long-standing relationships and prospects message me directly with words of encouragement.  Here are a few examples:

--Grace under fire is a brilliant post. Well done you!!!!

--You did the right thing. Well done. When one client leaves, a better one will walk in the door especially for a fantastic team like yours.

Another check in the plus column for relationship building.

So...what's the negative? 

In speaking with a prospect today about the possibility of funding for a social media marketing pilot program, he asked to revisit the issue of budget and compensation for our firm.  Here is a rough paraphrase of the conversation: 

He says:  I'm thinking you might want to cut your rates by 20 percent to make sure you get this assignment.  From what I understand, you are hungry for business at the moment.

I reply:  Where did you hear that?

His response:  I read your blog.

2 comments:

JeromePineau said...

So, it's kind of funny right - with a client who squeezes your nuts like that - when (if) the going gets rough, does he really assume you'll have his back 100% or even remain loyal should they themselves get in a little jam? Works both ways doesn't it? I'm always amazed how people don't think further than "I got the 38 at your temple right now, kiss my ass" - a short-term strategy Soprano moment :)

Marc Hausman said...

@Jerome - nice Soprano reference.

Although a bit surprised, I took the "let's renegotiate rates" comment as upbeat as possible.

I recognize that executives have a responsibility to their company (and its shareholders) to put in place the most favorable business terms possible with their vendors.

It is what it is.