My introductory sales pitch to a prospective client touches on the corporate attributes that define Strategic Communications Group (Strategic). I like to keep things to a set of three which, in this case, include:
--Focus on a core set of client relationships;
--Commitment to work/life balance for employees; and
--Passionate pursuit of creativity in the development of social media marketing programs.
I had an interesting response last week from the director of communications at a mid-tier, publicly traded company in the Washington, DC area. It went something like this:
“Creativity in communications can mean lots of different things in marketing. Ask an ad agency and they’ll tell you its work that profiles and differentiates the brand. A PR firm will say it’s an approach that produces a feature article. A Web shop may say it is the use of hip new widget. What does creativity mean to you?”
I fumbled the response a bit and, admittedly, over answered the question. It’s not that I don’t know. It was more of an issue that I had never been asked that question directly.
So, after a few days of contemplation I went back to the communications director with a simple thought – in social media, creativity is presenting the expected in an unexpected way.
Here are two examples:
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