Tuesday, August 9, 2011

Life as a Communications Hybrid

I've had a few new industry articles published this week, including the premiere of my "Executive Style" column for WashingtonExec magazine.  Please take a read at the links below when you have a moment.
Am I blogger?  A social media power user?  A journalist?  Some sort of hybrid?

Ultimately, it doesn't matter much.  Focus on producing content that engages, educates and entertains, and then utilize a mix of channels of communication to reach your most important audiences. 

WashingtonExec Magazine (August 2011)
By Marc Hausman, Strategic Communications Group
Many C-level executives consider their participation in charitable and community groups as important to the success of their company as any executive responsibility.  Whether it’s a board position, fundraising or event coordination, the active support of a well chosen not-for-profit enhances their own professional reputation, as well as the visibility of their company. 

Although these activities may comprise a compelling business ROI, the motivation for community and charitable giving has to be genuine and, in most instances, personal.  That’s certainly true for Iron Bow Technologies’ CEO Rene LaVigne. 

Washington Business Journal (August 2011)
By Marc Hausman, Strategic Communications Group

It is important to incorporate barriers to entry in your business strategy, and then articulate those barriers to the market through traditional and emerging channels of communication.  Fail to do so and you’ll possibly sacrifice sales, profitability, and corporate or product valuation.  Here are a few best practices worth considering.

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