Monday, June 2, 2008

Adocu, Extreme Micro-Blogging

A challenge in standing up an executive blogging initiative is the time investment required to consistently produce engaging (and entertaining) thought leadership content. That’s one of the reasons why micro-blogging platforms like Twitter have quickly gained market acceptance – a comparable value proposition without such a dramatic content and time requirement.

There’s a new Web-based platform called Adocu that is kind of like extreme micro-blogging. Ever post must be limited to one word for simplicity.

Is there value in this? I’m skeptical. Yet, I do see an application for Adocu in which people who elect to follow are pointed to other content sources.

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