Tuesday, June 10, 2008

Time to BeFunky

Say hello to the new Strategic Guy!

OK...not really. Yet, I did enjoy working with UK-based Web start-up BeFunky to create what they call a "uvatar." The site also offers a wonderful "cartoonizer" feature that allows you to manipulate the color and appearance of any photograph.

Is this just for fun? Not at all. A successful, high-impact blogging program allows a company to extend the thought leadership of its executive team in a way that is consistent with its brand image and personality. This is accomplished through appropriate editorial mission, content and writing style, as well as complementary images.

Perhaps it is time for your company to BeFunky with its executive blog program?

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