Wednesday, June 11, 2008

What's the deal with stealth?

I’ve seen a number of articles of late in which the journalist refers to a company having been in “stealth” mode. Here’s an example:

Apptio, a startup partly funded by Netscape co-founder Marc Andreessen, came out of stealth mode Monday to push its SaaS (software-as-a-service) offering meant to help IT shops track exactly how much their assets cost the business. More of this article at:

Does creating the perception of a company being stealth heighten interest in a start-up to support a corporate launch campaign?

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