Monday, August 4, 2008

Exxon Mobil, Brand-Jacked

Social media has emerged as a high-impact channel for companies to message and engage with key stakeholders.

Yet, the lack of a peer review process that is adhered to by traditional news media outlets creates an exorbitant amount of risk. Simply put, people can say what they want, when they want and then misrepresent themselves with the goal of enhancing credibility.

This is why any company of significance has to monitor the blogosphere and proactively take steps to address the distribution of inaccurate information.

Exxon Mobil's brand 'hijacked' by impersonator on Twitter

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