Friday, August 29, 2008

LinkedIn's Community Java

Good news today in the world of social media! Here is a bulleted list of features that LinkedIn has added to stimulate more interaction and community among members of its groups:

• Discussion forums: Simple discussion spaces for you and your members.
• Enhanced roster: Searchable list of group members.
• Digest emails: Daily or weekly digests of new discussion topics which your members may choose to receive.
• Group home page: A private space for your members on LinkedIn.

I’m jazzed about this, as I see LinkedIn emerging as an even more valuable resource for lead generation and executive visibility/thought leadership. In fact, I have already participated in a discussion in a group called “Public Relations and Communications Professionals” about social media applications for employee communications.

Question to the group:

Using "social media" for internal communications. Share your experiences. Please share your best practices or worst nightmares so everyone can learn from each other about implementing blogs, wikis, RSS feeds etc... in the context of internal communications.

My comment:
I have an interesting social media anecdote that's right on point. We launched an executive blog for the new president of Altron, a provider of program management services to US government agencies. It was initially designed as a thought leadership platform for external audiences, yet the feedback we received from our client is that it became a source of information for the company's employees who were very interested in learning more about the business philosophy of their new executive.

Here's a link to the blog:

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