In mid-May I lauded Microsoft for its “Live Search Cashback” as an attempt to more effectively compete with Google. Multiple vendors in any market lead to innovative new approaches and programs, which is good for consumers.
I also made this prediction:
Will this help Microsoft steal away a share of the search market? Probably not. The registration requirements and waiting period for the money are both fairly extensive.
Looks like I was spot on. According to an assessment of US search market share by Comscore, Microsoft saw an initial bump in June yet has since drifted back to just under 9% market share.
Microsoft’s Live Search Cashback Scheme Fails to Move the Market Share Needle
Thursday, August 28, 2008
Microsoft's Search Share Reality
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