Wednesday, August 6, 2008

Targeting the Zombie Niche

Online communities present an ideal environment for companies to engage target audiences who share common interests.

Strategic Communications Group (Strategic) is working with a number of clients to help them identify groups in LinkedIN and Facebook, and then appropriately share insight and participate in discussions. We refer to this as social network engagement.

There are also a myriad of niche social networks that cater to professionals within a specific industry or attract consumers who share a hobby. For instance, my colleague Chris Parente’s “Work, Wine and Wheels” blog is popular among BMW owners.

Of course, there’s niche (BMW owners) and then there’s real niche (zombie hunting vigilantes or social anxiety disorder sufferers).

The Web's 10 Weirdest Social Networks

1 comment:

Anonymous said...

Considering that there are now so many social networks catering to such a wide range of niches, my biggest problem is finding ones relevant to me and related to my specific interests or product niches. Google seems to be inefficient and returns alot of irrelevant results. A good resource that I use to find them is this search engine for social networking sites.