PR is Professional When the Focus is "Why"

There are two reasons why this article from the NY Times about Microsoft's proposed acquisition of Yahoo is an exceptional piece of writing:

1) It provides perspectives on “why” Microsoft’s play for Yahoo is relevant to the broader technology markets; and

2) It puts this deal into context with the overall instability in the economy.

At Strategic Communications Group (Strategic), we adhere to a context-based approach to public relations in which our understanding of the client's business goals and the trends shaping relevant markets impacts our counsel and tactical execution. In our opinion, it's the difference between being a true public relations counselor and a "smile and dial" PR hack.


Yahoo Sale Could Be Bad for Minnows
By BRAD STONE and MIGUEL HELFT
Microsoft's proposed mega-bid for Yahoo is based on its own particular corporate needs and may not be a harbinger of rampant deal-making in Silicon Valley.

http://www.nytimes.com/2008/02/03/technology/03yahoo.html?th&emc=th