Friday, February 1, 2008

SES' Savvy Satellite Wiki

Strategic Communications Group's (Strategic) one-time client SES Americom continues to embrace social media as a means of promoting their thought leadership in the satellite market.
Here’s the latest: the introduction of a wiki that explains the history of the satellite industry.

This is savvy as SES Americom’s marketers are challenged with how to best differentiate the company from other satellite operators, such as Intelsat. Moreover, the wiki was announced via SES Americom’s “This Really is Rocket Science” blog.

SES Americom, an SES company, has introduced, a Web site devoted to the satellite industry which allows users to add and edit content collectively, the company announced Jan. 31. uses the same software used to power Wikipedia, and allows browsers to explore the history of man-made satellites, definitions of satellite terms and learn about how satellites impact a wide range of industries from oil and gas to television.

1 comment:

Rocco Fanucci said...

Thanks for the plug. The wiki's a little on the light side, but you have to start somewhere.