Wednesday, January 30, 2008

Data Portability and the PR Counselor

The issue of data portability as it relates to social networks is a timely topic that will influence the product development strategies of Web 2.0 vendors. Computerworld published an article this morning about Digg joining the new industry consortium created to address this issue.

Digg joins Microsoft, Facebook and Google in data portability group

How will this shape the policies of vendor-created personalized social networks? For instance, who owns the data that comprises my profile in Oracle’s new Customer Collective (

The role of a public relations counselor involves an expertise in communications, as well as an understanding of the business and technical considerations that can impact the success of a PR program.

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