At Strategic Communications Group (Strategic), we continue to work with our clients to evaluate the blogosphere as a channel to message the market. It’s quite a challenge though to determine which bloggers have real influence and credibility, as well as a large enough readership base to justify an investment in resources.
There is simply not enough time in the week to talk to everyone. It’s all about prioritization.
An article this morning in Informationweek features an excellent selection of informative and high-impact blogs. The list covers areas including security, wireless, hardware and technology finance/investor relations.
If respected journalists such as Charles Babcock, Antone Gonsalves and John Foley are turning to these bloggers as credible sources, than there is a strong business case to reach out to them as part of your next campaign.
Top 60 Little-Known Technology Web Sites
http://www.informationweek.com/news/showArticle.jhtml?articleID=205917062&cid=nl_IWK_BTL
Tuesday, January 29, 2008
InfoWeek's List of High Impact Blogs
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