Tuesday, January 15, 2008

Yahoo's Fine Tuning

The NY Times published an interesting article this week about Yahoo's efforts to revamp their strategy in light of intense competitive threats from Google, Facebook and MySpace.

Trying to Fine Tune Yahoo

What I find interesting is that Yahoo has clearly lost the perception of leadership and momentum in the market. Yet they remain the most popular destination on the Internet for consumers.

"With 136 million people in the United States visiting its sites in November, Yahoo remains the most popular property on the Web, according to comScore, a company that tracks Internet traffic."

I see this as much as a public relations challenge for Yahoo, as it is a strategy, features and functionality issue. They need to be aggressive in explaining to the market how the site is evolving and then consistently demonstrate how they're making good on the promise.

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