Brian Stelter's article in today's NY Times about MySpace is an excellent read. It overviews the company's product development initiatives, including:
- a mobile version of the site
- the ability to customize a profile based on audience (i.e. your co-workers will see a different version than your college buddies)
- industry promotion of MySpace TV
- creation of a separate incubator called Slingshot Labs
Public relations is an effective way to go on the offensive, leveraging channels like the media, analysts and bloggers to deliver a strong message to competitors.
From MySpace to YourSpace
By BRIAN STELTER
A Web blockbuster is evolving to try to stay ahead of rivals.